Started by Hollywood actress Paula Kent and her hairdresser, Redken was one of the very first companies to take a scientific approach to hair and discover the formula that remains the alpha and omega of haircare to this very day: PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR.
Redken’s haircolor salon services, haircare, styling and men’s products are all rigorously formulated according to these scientific principles, including the iconic Shades EQ acidic liquid haircolor line, the Extreme protein based haircare range, and the latest Acidic Bonding Concentrate innovation.
Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. Color care without compromise is the POWER OF PUREOLOGY. We created our customized, high performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, we strive to make women feel beautiful with good-for-you hair care.
bareMinerals started the clean beauty revolution when it launched its best-selling mineral foundation in 1995, and since then, the brand has continued to create clean, cruelty-free makeup and skincare products that never compromise on performance. The clinically proven, good-for-skin formulas are free of harsh chemicals and unnecessary additives, and full of botanical extracts and natural minerals.
Part of the Shiseido Group since 2010, the brand continues to innovate as the original creators of mineral makeup and clean beauty. From skin-improving foundations to vegan skincare and bare-to-bold color products, bareMinerals is available in 21 countries and regions, 5,050 doors.
Through its products and its brand mission, bareMinerals is committed to helping women feel good about themselves, their community and their impact in the world. Good for everyone, good for the world. That’s THE POWER OF GOOD.